Jeff is a writer and artist who continues to be distracted by the "real" world. He is now venturing into the studio as a weighty counterbalance. He has been a photographer, most notably of the book, Cafe Haiku. His collaborated with his life partner, Silvia Poloto, on several paintings, and that catalyzed his interest in building artworks. Silvia and Jeff co-created a book called beings of nothingness during the pandemic. Jeff has also written numerous articles and conducted interviews for various publications. Learn more about these books, articles and more at JeffreyGoldsmith.com
If for some reason you are interested in the Narrative Curriculum Vitae of Jeffrey Goldsmith, CMO, here it is:
Began career in NYC working in advertising while studying philosophy/art history. First copywriting job in Tokyo at age 24 captured with one headline. Traveled the world and read the history of literature. Returned to NYC at age 28, interviewed the Poet Allen Ginsberg for Details Magazine in 1992 and launched journalism career. Wrote features for Wired in the early days, most notably The Last Human Grandmaster (on AI and chess) and the much quoted, This Is Your Brain on Tetris where I coined the term, The Tetris Effect.
Pivot point: writing for Wired led to working both for startups and digital agencies in San Francisco beginning in 1996.
Worked at top agencies. Modem Media, Organic, Razorfish, Carat, on accounts such as Hilton, Starbucks, Intel, Wells Fargo, and Visa. Advertising career culminated with a 2-year freelance arrangement with top branding firm Wolff Olins: rebranded Sun, PwC, GE Healthcare, and Blue Shield of California.
Startup career began with a small NLP team working on chatbots called Neuromedia. We developed a language called GRBL (general robot building language) and created sophisticated chat bots far too early.
Worked for Kleiner startup BigVine as creative director, marketing. We partnered with AMEX, LVMH, others, and created high brand awareness with a focused promotion on Yahoo. Worked with top firm Siegel+Gale on brand.
Consulted for many startups including Gear6, Skytree, and others including Greenplum, which was acquitted by EMC. Consulted for a number of Japanese startups and corporates, worked on everything from branding for Monozukuri Ventures, event strategy for Mui, to cold calling plans for ENY, a Panasonic product.
Head of marketing role was Sauce Labs, where results included establishment of a digital ad-driven lead generation program, a signup education process, a help forum that created traffic with SEO, and the first-ever Selenium conference.
Catalog Spree, launched a two-side catalog market, selling the platform to high end retailers and the retail experience to consumers, resulting in PR wins that included an appearance on the Ellen show, a Time Magazine article and a sustainability story on Mashable.
At Revolve Robotics, ramp up lead generation and PR, resulting in broad awareness in both the telehealth and distance learning industry segments. Event strategy, online advertising, PR were the primary tools.
At Chooch, as discussed above, took the company from from pre-seed to established technology brand culminating with the Infinite Vision Summit: Chooch.AI/infinite-vision
He is now CMO at Prisma AI.
